I agree with Mr. Gavin companies have to be much more proactive, nowadays there are more and more cybersecurity experts who work together to fight against those cyber threats which all of us are suffering, so that a new approach is necessary from my point of view a passive approach is not valid anymore and we are about to see how a new era of threat hunters is coming. 

Hopefully, this will stop receiving attacks and cyber-criminals will consider to attack them before being captured.