In August 2019, 4iQ surveyed 2,300 U.S. adults to gauge their perceptions on the impact of, and roles and responsibilities for, data breaches and identity protection. The findings reveal that there are still distressing disparities between perceptions and reality among U.S. adults concerning data breaches and PII exfiltration. In Information Management, 4iQ CEO Monica Pal discusses the most salient findings from the survey, and delves into what their implications are for businesses.