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Claire Umeda

SR Marketing Director at 4iQ

San Francisco Bay Area , United States

About Me

Product-driven marketing executive with over 15 years creating and driving effective go-to-market strategies aligned with company goals, emerging trends, customer desires and technical realities. Able to understand technology at a deep level and create messaging curtailed to all audiences. Identifies unique selling propositions that result in competitive advantage and market growth opportunities.Full-stack marketing experience helps me build from the ground up and manage lean and powerful teams. I enjoy: Product Marketing | Product / Project Management | Developer Marketing | Corporate and Brand Marketing Viral & Grassroots Marketing Process: SCRUM Certified Product OwnerDesign: Adobe Design Suite (Fireworks, InDesign, Illustrator, PhotoShop) Web: HTML5, Markdown, Zurb FoundationBasic: Microsoft Office, iWork Keynotes & Pages,, Marketo, HubSpot, Intercom 

Claire Umeda's Passles

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Don't Give Away Historic Details About Yourself

Those seemingly fun-spirited questions and quizzes on Facebook are not only collecting profile information, but some are harvesting...

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Delta says customer payment info breached in a cyberattack

A 3rd party app provider exposes some of Delta's customers credit card data. Although this breach was small, the impact hits hard for...

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0 0 0 Leaks Millions of Customer Records

Even after validating that the breach was real, eight months later, Panera Bread's site was still leaking customer records in plain text....

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Data breach hits Saks Fifth Avenue, Lord & Taylor stores

Hackers were able to steal customer data from Saks and Lord & Taylor for a year, potentially stealing five million credit and debit...

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